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Every banking app scored by release and journey.
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Product Pulse
Banking product sentiment analysis in Saudi Arabia
Customers tell you which products frustrate them. Hear it by product, not in one average.
100% free · Ready in 5 days · Nothing needed from youWhat it is
Product Pulse is product sentiment analysis for banks in Saudi Arabia. It scores what customers say about each banking product, from digital banking and credit cards to account opening, personal loans and transfers, and compares every product across your branches and against rival banks.
What you get
Product scores
Sentiment for each product, from very negative to very positive.
Pain ranking
The products that frustrate customers most, in order.
Rival comparison
Your products against the same products at other banks.
Spillover view
Digital failures that end up as branch visits.
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How it works
01
Read
Product mentions in branch and app feedback.
02
Score
Sentiment per product, per bank.
03
Compare
Across branches and rival banks.
What it reads
Branch and app reviewsDigital bankingCredit cardsAccount openingLoans and transfers
Why it matters
In one bank, digital banking drew the most negative sentiment of any product, ahead of credit cards.
Who it's for
Retail products
Fix the product customers complain about most.
Digital banking
See when app failures become branch queues.
Strategy
Know where rivals' products are weaker than yours.
Questions, answered
Which banking products are covered?
Digital banking, credit cards, account opening, personal loans and transfers, with more added as volume allows.
How is product sentiment scored?
Each mention is scored from very negative to very positive, then averaged by product and bank.
Does it replace product research?
No. It shows where customers struggle, so research can focus on the right product.
Is Product Pulse available for other industries?
It is live for banking. Coffee is coming soon.