One earn rate, different expressions
The programme keeps a single earn rate and changes how it is expressed for each segment, recognising segments from behaviour, not forms.
Winning customers is expensive. Keeping them shouldn't be.
Tell us the decision you're facingLoyalty and Engagement is a consulting engagement that designs how you keep customers once they are won. Verbatim combines your segmentation, app and customer signals, competitor programmes and, where shared, your transaction data, to build a programme with segment-specific engagement, early churn signals and clear unit economics.
Programme design
Earn and burn, tiers and channel incentives.
Segment engagement
Messages by segment and time of day.
Churn signals
Early warnings and recovery mechanics.
Roadmap and economics
A phased rollout with costs and gate conditions.
The programme keeps a single earn rate and changes how it is expressed for each segment, recognising segments from behaviour, not forms.
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