Customer Segmentation
We design and run the study, then rank who to win.
Customer segmentation
Consulting · Saudi Arabia
Customer strategy consulting for decision makers
Most strategy ends with a presentation. Ours keeps measuring.
Tell us the decision you're facingVerbatim Consulting helps decision makers in Saudi Arabia make four decisions: who to serve, where to grow, how to win customers and how to keep them. Each engagement combines the research you already hold with customer and competitor signals across 25+ channels, then hands over to a live Verbatim product that measures the result.
Four decisions we help you make
Who should we serve?
Where should we grow?
How do we win customers?
How an engagement runs
01
Discover
Define the decision. Take stock of what you hold.
02
Build
Assemble signals for you and every competitor.
03
Decide
Test options on size, value and winnability.
04
Activate
Turn findings into playbooks and fixes.
05
Measure
Hand over to a live product that tracks results.
Bring your own data
Add your private data to our 25+ channels, with your permission.
Call-centre logsComplaintsCRM and transactionsCustomer surveysLoyalty and app data
In practice
A set-aside segment became the growth plan
One of Saudi Arabia's fastest-growing coffee chains had a national segmentation study. Its largest segment looked like the wrong fight. Customer signals showed the gap was awareness, not experience. That segment became its primary growth mandate.
The answer was already inside the network
In one national chain, the weakest branch in one city outscored the best branch in its largest city. Same brand, same menu. The fix was copying what already worked.
Strategy that keeps measuring
Questions, answered
Do we need the Verbatim platform to work with you?
No. Engagements stand on their own. A live product afterwards is the simplest way to see whether the strategy works, but it is optional.
We already have a segmentation study. Can you use it?
Yes. Segment Activation builds on any existing study, whoever ran it, instead of repeating research you have already paid for.
Do you run new research?
When the decision needs it. New research is designed around the question and covers what signals cannot.
How long does an engagement take?
It depends on the decision. Work built on research you already hold takes weeks. A new national segmentation study with fieldwork takes months.
Can you use our internal data?
Yes, with your permission. Call-centre logs, complaints, CRM and survey data can be combined with our channels. Findings are reported as patterns, never as individual profiles.
Which industries do you work in?
Banking, telecom and coffee today, and other multi-branch businesses where customers leave signals.