Branch Experience Index
Every branch scored against the competitors nearby.
Branch benchmarking
TelecomCoffee and cafés
Segmentation Pulse
Needs a segmentation study
Customer segment tracking in Saudi Arabia
Segmentation studies age quickly. Keep yours current, week by week.
Built from public data. Nothing to integrate.What it is
Segmentation Pulse is customer segment tracking for businesses in Saudi Arabia. It extends an existing segmentation study into public reviews, matching reviewers to your segments every week, and shows each segment's share, satisfaction drivers and preferred competitors. It requires a segmentation study to start from.
What you get
Segment share
Each segment's share, by brand and branch.
Segment drivers
What raises and lowers each segment's ratings.
Competitor by segment
Where each segment prefers a rival.
Plan tracking
Whether strategy is reaching target segments.
Get your market briefingGet your market briefing
What it reads
Your segmentation studyPublic reviewsReviewer historyArabic and English
Available for
More industries coming soon
BankingRetailPharmacyAutomotive
Questions, answered
Does Segmentation Pulse need a segmentation study?
Yes. It keeps a segmentation current; it does not create one. Verbatim can build one if needed.
Can Segmentation Pulse use a study from another agency?
Yes. Any study with defined segments, sizes and drivers works.
Which industries is Segmentation Pulse available for?
Coffee today, with more industries coming soon.