Method, not guesswork
Several cluster solutions are compared on statistical separation and on business usefulness before one is chosen.
Customer Segmentation
Customer segmentation consulting in Saudi Arabia
Stop targeting everyone. Know which customers to win, and why.
Tell us the decision you're facingThe decision
Customer Segmentation is a consulting engagement that divides your market by what drives each group, not only by who they are. Verbatim designs and runs the study, sizes every segment by value, and ranks the segments your business can realistically win, with the working shown.
What you get
Sized segments
Every segment sized by people and by value.
Full profiles
Needs, occasions, channels and media for each segment.
Clear priorities
Attractiveness against attainability, with the working shown.
Segment identifier
A tool that tags your own customers by segment.
Discuss a projectDiscuss a project
What we draw on
Leadership interviewsA national surveyNeeds, occasions and channelsBrand funnel measuresCategory signals
In practice
What stays live afterwards
Questions, answered
How is a priority segment chosen?
Each segment is scored on size, value, growth and fit, against brand strength, cost to serve and competitive intensity.
Can we apply the segments to our own customers?
Yes. You receive a segment identifier that tags customers in your own data.
What happens after the study?
Segment Activation turns it into action, and Segmentation Pulse keeps it current.