Product Pulse
Cards, loans, accounts and digital, scored by customers.
Product sentiment analysis
Digital Experience Index
Banking app experience benchmarking in Saudi Arabia
The store shows a star rating. What customers write can tell a very different story.
100% free · Ready in 5 days · Nothing needed from youWhat it is
Digital Experience Index is app experience benchmarking for banks in Saudi Arabia. It reads every rating and review of 10 banking apps on the App Store and Google Play daily, ties feedback to the release and journey it describes, and compares your app with every rival bank's app.
What you get
Release scores
How each version moved your app's score.
Bank app ranking
Your app against every rival bank, on both stores.
Written versus stars
The gap between star taps and written feedback.
Journey failures
Login, transfers, cards or onboarding, by version.
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How it works
01
Read
Every rating and review, from both stores.
02
Attribute
Each one tied to a release and a journey.
03
Benchmark
Against every rival banking app.
What it reads
App StoreGoogle Play10 banking appsVersion and journeyArabic and English
Why it matters
One bank's app held 4.7 stars in the store while customers who wrote feedback averaged 2.7. The average hid the problem.
Who it's for
Digital banking
See what each release did, within days.
Product owners
Find the journey customers say is failing.
Customer care
Answer app complaints nobody has replied to.
Used in consulting Loyalty and Engagement
Questions, answered
Why separate written feedback from star ratings?
Star taps are quick and mostly positive. Written reviews explain what went wrong, and often score far lower.
How is a review tied to a banking app release?
Each store review carries the app version it was written on, which anchors every reading.
Can we track one journey, such as onboarding?
Yes. Journeys like login, transfers, cards and account opening are scored separately.
Does it replace in-app analytics?
No. Analytics show where users dropped off. Written reviews explain why, for your app and every rival bank's.