The answer was already inside the network
In one national chain, the weakest branch in one city outscored the best branch in its largest city. Same brand, same menu. The fix was copying what already worked.
Branch Network Strategy
Branch network strategy in Saudi Arabia
Your best branches already know the answer. Copy them.
Tell us the decision you're facingThe decision
Branch Network Strategy is a consulting engagement for multi-branch businesses in Saudi Arabia. Verbatim reads every branch against competitor branches in the same catchment, finds what the best locations do differently, and recommends which branches to fix, reformat or close, and where and in what format to open next.
What you get
Network scorecard
Every branch ranked against its local rivals.
Replication plan
What your best branches do that others don't.
Fix, reformat, close
A clear call for every weak branch.
Where to open
A shortlist of locations and formats, with the rationale.
Discuss a projectDiscuss a project
What we draw on
Every branch, scoredCompetitor branches nearbyShared customersDemand by cityFormat performance
In practice
Questions, answered
How do you choose new locations?
By method: demand, competitor presence, shared customers and format performance in comparable areas. Every shortlist shows its rationale.
Do you cover competitor branches?
Yes. Every branch is compared with competitor branches in the same catchment.
What tracks the plan afterwards?
Branch Experience Index shows whether fixes land as new signals arrive.
From the blog
The Saudi Coffee Boom Is Measuring the Wrong Thing
Saudi Arabia is building one of the largest coffee markets on earth. It is counting almost everything except the thing that decides who wins.
It Isn't the Coffee That Decides If They Come Back
We read 245,271 Saudi coffee reviews. The thing customers reward most is not on the menu.