Where your market is going.
What competitors are building toward — decoded from what their customers write, what they publish, and what their ads signal.
Four sources. Decoded together.
- Organic social content — Instagram, TikTok, X, LinkedIn
- Competitor customer reviews — sentiment, themes, unmet needs
- Paid advertising — targeting signals, offer positioning, spend patterns
- BTL activity — local promotions and field campaigns surfaced through review patterns
From competitor to category.
Operational — What competitors are doing right now.
Live competitive activity — new campaigns, promotions, product launches — surfaced as signal before the press release.
Positional — Where every competitor stands in the category.
Content positioning, audience targeting, brand narrative — mapped across your competitive set. Where the white space is. Where the crowd is.
Strategic — Where the category is heading.
Emerging customer expectations. Competitor strategic pivots. Category direction becoming clear. The window before everyone sees it.
Market Signal, explained.
Is reading competitor content legal?
Yes. Verbatim reads public signal only — social posts, published ads, and customer reviews that are visible to anyone with an internet connection. No private systems, no proprietary data, nothing that requires a login.
What paid activity do you read?
Verbatim reads publicly visible paid activity — sponsored social posts on TikTok, X, and Instagram, plus ad targeting signals available through public ad libraries. This tells you who competitors are targeting, what they are offering, and where they are spending.
What is BTL activity and how do you detect it?
BTL (below-the-line) activity is what competitors run on the ground — local promotions, field campaigns, in-store pricing tests — without a public announcement. Verbatim surfaces these through patterns in customer reviews. When customers start mentioning a promotion or price change, the signal appears in the data before the campaign goes public.
How many competitors can I track?
You define your competitive set — no limit. Verbatim also surfaces emerging competitors generating growing signal volume in your category that you may not have named yet.
How is this different from social media monitoring?
Social media monitoring reads your own mentions. Market Signal reads across competitor channels, competitor customer reviews, paid activity, and BTL signal patterns — four sources that monitoring tools do not combine. The output is strategic direction, not a mentions feed.