Three signals. One direction.
Verbatim reads what your customers, your competitors' customers, and your market leave in public — and tells you what it means.
A new layer of intelligence.
Verbatim is a market signal platform for multi-location brands. It reads the public record — reviews, app ratings, competitor content, social posts — and converts it into structured intelligence at three levels: what is happening now, where you stand in the field, and where the market is heading. Not a feed. Not monitoring. Direction.
The signal has always been there. Every review a customer writes, every app rating they leave, every post they publish — about your brand or your competitor's — is a data point left in the open. Verbatim reads it at scale across three signal types: Physical, Digital, and Market. One framework. Applied consistently to all three.
Physical. Digital. Market.
Physical Signal
The experience at every branch in your market. Every review across your estate and every competitor location, scored and trended. Which branches are building loyalty and which are quietly losing it.
Digital Signal
How the market experiences your digital products. App stores, social posts, review sites — any platform where digital experience is discussed. What your competitors' customers ask for that nobody has built yet.
Market Signal
Where competitors are taking the category. What their customers write, what their campaigns reveal, what their ads signal. The moves they are making before they go public.
Three levels. Every signal.
Operational — What is happening now.
Live signal — before it shows in your dashboards or your numbers. The view that arrives 30 to 90 days before your KPIs do. The earliest read available.
Positional — Where you stand in the field.
Your position against every competitor — where they win, where they are exposed. What their customers keep requesting that no brand provides yet. The view your internal tools cannot produce.
Strategic — Where the market is going.
Unmet needs forming. Competitor positioning shifting. Category direction becoming clear. The first-mover window — visible before it closes for everyone. Direction before it's obvious.
Running in 24 hours.
- Name your brand and your locations. Verbatim finds every relevant public signal source.
- Signal is read continuously — reviews, app feedback, competitor content, social posts, paid ads, BTL.
- Every signal is structured into three levels: Operational, Positional, Strategic.
- Your dashboard updates in real time. The signal is always current.
- You get a weekly briefing: direction, not data. What to watch. What to act on.
Questions
What counts as a signal?
Any piece of public information that reveals something about your market. A review, a rating, a social post, a competitor's ad, a local promotion a customer mentions. If it is public and relevant, Verbatim reads it.
How is this different from monitoring?
Monitoring delivers a feed. Verbatim delivers three levels of intelligence. You see what is happening now, where you stand against competitors, and where the market is going. Monitoring is the first step. This is the translation of what it means.
How current is the signal?
Continuous. Reviews and posts are ingested within hours. There is no weekly batch. The dashboard always reflects the current state of your market.