Solutions · Telecom · Ghost Marketing Tracker

Competitor ad monitoring for Saudi telecom operators

Competitors do not announce the next move. They pay to put it in front of a specific customer, and the ad is public.

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What it is

Ghost Marketing Tracker is competitor ad monitoring for telecom operators, also called paid media intelligence or ad library tracking. Every paid creative competitors run on Google, X and Meta is captured at the moment it goes live, then classified by brand, offer type, target segment and mechanic. Individual placements are stitched into a time series, so a scatter of ads resolves into a readable competitive picture: who is targeting whom, with what offer, at what intensity, since when.

What it reads

Platforms: Google, X and Meta. Every ad creative, copy variant and placement, captured as it goes live.
Brands: All nine consumer telecom brands in the Kingdom, including their sub-brands and any agency-run handles.
Classification: Offer type tagged on arrival: MNP play, product promotion, device bundle, fiber launch, seasonal deal. Prepaid and postpaid split maintained separately.
Targeting signals: Segment, geography, language, placement and frequency, inferred from targeting parameters, offer structure and creative angle.
Cadence: Continuous capture. Classification within the hour. Intensity and share readings refreshed daily.

What you get

Ad capture feed

Every competitor ad as it appears, with brand, platform, offer type and running total. Prepaid and postpaid tallied separately.

Target decoded

Who each ad was built for, inferred from targeting signals, offer structure and creative angles. Your customer, their offer, in one view.

Strategy brief

The full competitive move summarised: who is targeting whom, with which mechanic, at what intensity, across which platforms. An executive brief assembled from the competition's own spend.

Intensity and share of voice

Volume by brand and by mechanic, week over week, so a campaign push is visible as it builds rather than after it lands.

How it works

Capture

Continuous scan of every major paid-media surface. Creative, copy variant and placement recorded at the moment of going live.

Classify

Each ad decoded into brand, offer type, target segment and mechanic. The targeting layer is reconstructed from the creative itself.

Deconstruct

Time-series stitching turns thousands of individual placements into one readable picture of who is moving, on what, and how hard.

Who uses it

Marketing and brand leads: See a competitor campaign in its first hours, not in next month's agency report, and decide whether to answer it.
Product and pricing: Read which segments rivals are paying to reach, and which offers they are willing to spend behind.
Media and agency teams: Benchmark share of voice and creative rotation against the brands actually bidding on your customers.
Strategy: Watch positioning shift through spend, which moves before any announcement does.

Questions

Where does the ad data come from?

Public ad surfaces and platform transparency tooling. No access to competitor accounts, no estimates of their spend, and nothing that depends on a relationship with the platform.

Do you report what competitors spend?

No. Spend figures are not public and estimates are guesses. Volume, intensity, mechanic and target are observable, and those are what the module reports.

How is this different from the ad libraries we can open ourselves?

An ad library shows what is running now, one brand at a time, unclassified. This keeps nine brands under continuous capture, classifies every creative, holds the history and reports the move rather than the inventory.

How quickly does a new campaign appear?

Capture is continuous and classification follows within the hour. Alerts fire on a new mechanic or a sharp change in intensity.

Can it cover a competitor's sub-brand or MVNO separately?

Yes. Sub-brands, MVNOs and agency-run handles are tracked as distinct entities and can be rolled up or read apart.

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