Business has been listening to itself for too long.
Verbatim was built to change that.
The signal was always there.
Every day, customers leave a record of their experience with every brand they interact with. Reviews. Ratings. Posts. That record is public, honest, and growing. And it was, until recently, almost entirely unread at scale by the brands it describes. We built Verbatim to read it.
Most intelligence tools point inward. They measure what the business generates — sales, NPS, survey responses. Verbatim points outward. It reads what the market generates — unsolicited, unfiltered, at scale — and structures it into three levels: what is happening, where you stand, and where things are going.
The signal was always there. It was simply unread.
Why "Verbatim"
"Verbatim" means word for word — total fidelity to the source. We read the signal exactly as customers left it. Then we translate it. Fidelity to the signal. Discipline to make it useful.
Four things we won't compromise on.
01 — The signal is sacred
We do not change what we read. Every insight links to the exact source — the specific review or post — that generated it. You read the original before acting on any interpretation. Raw signal always shown first.
02 — The outside is more honest
Internal systems measure what the business decided to measure. The outside record has no such constraint — it is simply what happened. That makes it the more honest of the two sources. No agenda. No design.
03 — Direction over data
Three levels exist because one level is not enough. Knowing what happened matters. Knowing where you stand matters more. Knowing where things are going is what changes a decision. We deliver all three.
04 — Monitoring is not intelligence
Monitoring tells you what happened. Intelligence tells you what it means and where it is heading. Verbatim does not stop at the signal. It translates it. Translation is the product.
The team
We are a small team of analysts, engineers, and translators who have spent more time inside customer reviews than any team should have to. That time taught us something the dashboards never showed: the signal was always honest. The tools just weren't listening.
Where we operate
- KSA — Primary market. Arabic and English, native processing.
- UAE — Expansion. Arabic and English, native processing.
- Canada — English and French, native processing.
Clients
- AMC Insights — Market research. Category signal and competitive landscape across KSA retail and F&B.
- ZAPS — F&B operations. Location-level review intelligence across a multi-branch estate.